Power of Social Media in Contemporary World – CSS Essay

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Power of Social Media in Contemporary World

Introduction

• A few decades ago only print and electronic media had the power of influencing and defining the social, political and economic structure of a society.
• Today this power has been equally divided with social media which hold more leverage in this regard than the formerly mentioned two.
• In today’s global world the power of social media is increasing day by day.

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A Short History of Social Media

• Initial purpose was communication.
• Writing letter was the earliest form, first postal services emerged in 530 BC.
• Second form – telegraph invented in 1792.
• Third form – telephone invented in 1890.
• Development of supercomputer in 1940’s and later on focus on connecting them led to invention of internet.
• The first social media website was Six Degrees created in 1997.
• Today’s famous social media websites are Facebook (2006), Youtube (2005), Linkedin (2000) and Twitter (2006).

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Understanding the Power of Social Media

Positive Results of Social Media

• Connecting people worldwide.
• Catalyst of education.
• An easy way for highlighting issues (social, political and economic).
• Use for the promotion of political ideologies by political fictions.
• Supportive community.
• Combine people with same interests.
• Informed world.
• Helps in standing together at the time of a disaster.
• A great way for public awareness.

Negative Results of Social Media

• Use by enemy states for promoting agenda against each other.
• Imaginary equality.
• Not making world homogenous in real terms (used to serve local purposes, promotion of cultural differences and hate speech).
• Encouragement of social crimes (deep and Mariana Web).
• Threat to privacy.
• Use by terrorist and extremists.
• Spread of hoaxes and wrong information.

How to Manage Social Media

• To overcome negative impacts on society government should devised some rules and regulations regarding its use and misuse.

Conclusion